(Updated) New Zealand Diet and Nutrition Survey – Experts Respond

“Food marketers and manufacturers are masters in the art of making us eat more than we think – simple things like package sizing all influence our kilojoule intake and package and portion size is increasing.  People will finish the package and state “I only had a packet of……  regardless of the size and regardless of the fact that one package may in fact be 2 or 3 servings!  The same with café style giant muffins (that are now the norm but are actually the equivalent of 3 of the muffins that were the norm 20 years ago) Big portions are the new norm and our health and weight are suffering.



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